A recent study in the Journal of the American Academy of Dermatology found that a majority of American adults do not regularly wear sunscreen. According to the data, less than 30 percent of women and about 14 percent of men regularly apply sunscreen to their face and exposed skin before heading outdoors, and about 42 percent of women and 18 percent of men regularly apply sunscreen to their face only.
Though the study didn’t address why Americans are so lax about applying sun protection, it’s easy to theorize. It can often be difficult to remember an extra step to your routine, especially if you don’t think you need it. But even driving in your car to work or walking outside to the mailbox exposes your skin to dangerous UV rays. Worse yet, with an estimated one in five Americans expected to develop skin cancer in their lifetime, keeping your skin safe at all times has become especially crucial.